Saturday, October 21, 2006

Baking blogs on the rise

It's officially news, although I suspect we have been in on the secret for some time now. Baking blogs are on the rise, following a rise in the popularity of home baking! But as the following article was run in London's newspaper, The Guardian, perhaps this trend has yet to move across the atlantic. Which means you can start the trend right here at home! Be a trend setter, get your cake pans, mixers, and flour covered aprons ready for the new wave of home baking.

There is one fact I must correct, however. It's mentioned that this blog is written by a former pastry chef at The Fat Duck, when in fact, I was a stagiere, or an intern.

A cake
Baking is a popular subject for food
bloggers. Photograph: Getty
Reports out today reveal home baking is enjoying something of a revival, with sales of flour, dried fruit and cake decorations up 25% and the market expected to grow to £550 million by 2011, writes Bonnie Malkin.

Baking is also proving popular online with a growing community of bloggers posting recipes, advice and proud photos of their creations (as well as the odd flop).

There are beginners, like Ben Bakes a Cake, those that can only be described as experimental bakers, such as Cookie Madness (Guinness Stout Brownies anyone?) and, of course, the more highly refined.

The Pastry Department, a blog by a former Fat Duck pastry chef, fits firmly into the latter category with heavyweight recipes such as caramel macadamia tarts and late summer coffee cake.

Bakingsheet falls somewhere in the middle, and is worth a mention for its super-cute cake names (One Bowl Buttermilk Chocolate Cupcakes, Lime Chiffon Cake, Doubletree Chocolate Chip Cookies, to name but a few) that could not fail to impress even the most cynical visiting mother-in-law.

Then there are the more savoury bloggers, such as the Foppish Baker and his endearingly-named Ugly Breakfast Rolls.

One word of warning, most of these posts are likely to induce strong urges to eat cake - homemade or otherwise.

3 Comments:

Blogger Sam said...

congrats, dana!

October 21, 2006 12:08 PM  
Blogger Seattle Tall Poppy said...

As always...I'm so thrilled for your mention. You deserve all that and more! Kudos to you.

October 22, 2006 12:49 PM  
Anonymous peabody said...

Congrats to you...well deserved mention.

October 23, 2006 3:41 PM  

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